A festive campaign for DoorDash capturing the joy of gifting and dining for Valentine’s Day. From hand-drawn illustrations to warm, risograph-inspired textures, the visual system draws on nostalgic design elements and tactile craft to heighten emotional connection. A full-funnel campaign included app store assets, email marketing, in-app banners, and CRM designs — all unified under a vibrant custom palette and a contemporary tone of voice.
Output:
Creative direction, Illustration, Branding, Visual system design, Full-funnel marketing assets