Mother’s Day Campaign

A cross-functional campaign built around gifting photo memories for Mother’s Day. I led creative direction and collaborated closely with product, engineering, merchandising, and marketing to bring a personalized experience to life. As a simple and scalable offer, I proposed a free customizable postcard — allowing users to send a personal message and image to any mom, anywhere. The card could be sent up to four times per customer, making space for all the forms motherhood takes.

Deliverables: Art Direction, Campaign Design, Photography, Email Design, Web Design, Social Assets, Physical Product