Food Holidays 2025

A flexible, scalable system designed to help DoorDash celebrate national food holidays year-round — and turn them into exclusive merchant moments.

Built around 14 annual holidays, the system included a rotating library of colors, textures, and sticker graphics, paired with curated imagery and adaptable templates. I designed a modular kit that could seamlessly support existing campaigns or serve as the foundation for new ones across CRM, paid social, and in-app placements.

The final toolkit included three core email templates, reusable CRM modules, landing page components, static and animated social assets, and art direction guidelines for merchant collateral. I also led creative for confirmed campaign rollouts with Pizza Hut, Chipotle, and Shake Shack.

Deliverables: Art Direction, Campaign Design, CRM, Paid Social, In-App, Illustration System