Food Holidays 2025

A flexible, scalable system designed to help DoorDash celebrate national food holidays year-round — and turn them into exclusive merchant moments.

Built around 14 annual holidays, the system included a rotating library of colors, textures, and sticker graphics, paired with curated imagery and adaptable templates. I designed a modular kit that could plug into existing campaigns or launch new ones across CRM, paid social, and in-app placements.

Deliverables included three core email templates, reusable CRM modules, landing page components, paid social variations (static and animated), and art direction guidelines for merchant assets. I also led creative for confirmed campaigns with Pizza Hut, Chipotle, and Shake Shack.

Deliverables:

Art Direction, Campaign Design, CRM, Paid Social, In-App UI, Illustration System